Website Redesign

 Website Redesign 

A back-end redesign, which allows you to enhance the functionality of a website without changing its look. A complete website overhaul, which may involve the migration to a new CMS, incorporation of new modules and extensions, and UI redesign.

Eight things to review before a website redesign

• Analyze what works and what doesn’t
• Establish clear goals
• Know your users
• Check out the competition
• Review your contents in your website
• Hit the SEO checkpoints
• Check site were responsive & mobile-friendly?
• Evaluate your CMS

Analyze what works and what doesn’t works

Before you make changes to your website design, you need to decide which aspects and features to change.What parts of your design are working and which doesn’t? Use analytics to see what your visitors find valuable, and what they don’t. The stuff that’s not working is expendable and you should either get rid of it or improve it.Your website design directly affects your online marketing performance, so use analytics to make smart decisions. That means,What pages aren’t getting visited? What CTAs aren’t getting clicked? Gathering these bits of information will help you make the important decisions about your new design.

Establish clear goals

Every project needs goals.So your website redesign should also need some goals which will be no different with others.Specifically, you need to set goals for how well your website works for SEO & marketing or SEO Friendly.

If you focus only on looks and forget about function or whether the site is not seo friendly, you’re totally missing the point.You can set goals for Your Website Redesign.

• Maybe you want to double your website visitors or website leads by a certain percentage then you “Use numbers” ,if you can. .
• Make specific design goals that aren’t too vague and it should have a clean, modern look with lots of white space” is very helpful.
• Mention specific functionalities. Maybe you want more calls to action, more quick and easy forms for users to fill out, a rotating testimonial slider, etc.

Know your users

To create the best website for your users, you have to know who they are and what they like.What are their preferences? What’s their browsing style? What keywords are they using? All this information will help you create the best redesign for them and their needs.

Check out the competition

Checking your competitors is a great way to see what others in your industry are doing, and how you could do better.Check  What are they doing with their website and analyse what that you’re not? It can help to pretend you’re a customer and look at it from that angle, then you can compare your sites. And also you can note the specific areas where you’re lagging and set goals to improve them in the redesign session.

Review contents in your website 

You need to check whether your design and your content work together.Update or rewrite outdated blogs for better leads.Set up a new publishing schedule based on best practices for user engagement.Look at the content that’s performing well & use it as a template for developing  content.

Hit the SEO checkpoints

Your website redesign helps to boost your marketing , so SEO is important when you redesign a site.There are many ways to optimize your site for SEO during a website redesign.Like targeting the right keywords on all your landing pages and also make sure that you have a good page titles, meta descriptions, and permalinks for all your content.Your content should be  readable and also include headers and subheaders. It is also important to check site loading times which is an important factor of SEO. If the site loading time is high ,then make them as minimal as possible. 

Check site were responsive & mobile-friendly?

Users are using their phones and tablets to checking out your site, so you have to make sure it's mobile-friendly.It has to be able to reconfigure itself based on the user’s screen size and device.That means website needs to be responsive. Website design responsiveness will boost your SEO, so don’t neglect it.

Evaluate your CMS

The Content Management System you choose will limit what you can do with your site build and redesign. The platform for your website needs to balance options and capabilities with the goals you’re trying to meet.Which features do you need to deliver the right experience to your customers online? Which can you do without?

Planning and Strategy

If you need a website refresh, not only focus on looks. Instead, you should be honing in on both design and functionality for the best marketing results.You also need to think how to carry out your redesign. Set goals, understand your user, rethink your content, look at the competition, and make it responsive and SEO-friendly.The way your website functions as a whole will help you meet your business goals. It will work as a virtual business card, brand advertisement, lead generator,product/services showcase, and more. If you need guidance on the journey to a website redesign, a digital marketing agency can help you.